Published on January 26th, 2024

For some it’s the Oscars. 

For others it’s the Ballon d’Or.  

For us in the world of employer marketing, the RAD Awards has long been the one that everyone wants to win – clients and agencies alike. 

And last night we’re super proud to say we did just that. Bringing home three awards – including the coveted Work of the Year. 

With 12 nominations (which is no mean feat in itself), there had obviously been excitement in the air since the shortlist was announced. But also that nagging doubt that being the most nominated agency doesn’t automatically mean wins. (We’ve been there. It’s kind of awkward.) 

So there was delight – and maybe a little relief – when New Horizon Youth Centre picked up the award for Creative Idea. 

A true collaborative effort with our fellow Havas agencies, #StopTheBus was a wide-ranging brand awareness campaign shining a light on the youth homelessness crisis in London, educating people on NHYC’s work and encouraging people to join, volunteer or donate. And there was even more to celebrate at the end of the night when it was announced as Work of the Year. 

The other big win on the night was adidas for Employer Brand International. We Power Possible has seen us celebrate the people behind the globally-renown products and brands, and showcase what life #inside3stripes is actually about. Watch out for some big evolutions in 2024. 

Massive congratulations to our other shortlisted clients as well. 

Energy company RWE was nominated alongside adidas for Employer Brand, and also on the list for Use of Social. It’s just over a year since they launched Our energy has impact, and our work here is very much not done. Loads more to come as we help them attract and develop the talent they need to lead us into a greener energy era. 

Following on from its win at the RMAs in October, Next had three nominations for its graduate work Take on: 2023. Up for Events & Experiential, Digital Experience for Early Talent and Graduate Campaign, the work includes an immersive experience at the Next graduate house in Leicester.  

Another RMAs winner, AXA, had two nominations in the Employee Engagement and Equality, Diversity & Inclusion categories. Our Inclusivity Training is helping AXA’s colleagues confront their unconscious biases during a 90-minute digital experience. Initially designed for 20 recruiters, it has now been rolled out to 300 colleagues across the business – and counting. 

Made By You is our early careers campaign for Mars. Nominated in the Use of Social and Early Careers Attraction categories, it really puts Associates at Mars in control of the narrative. Letting their stories connect with their peers in the most authentic way possible. Wildly successful on social, it’s grown a TikTok following of over 100,000 from scratch. 

And finally, a series of films we created alongside The Jewish Board was nominated in the Video Campaign category. Moments that matter showcased the very best in humanity and shared the stories of those who choose to work for the health and human services agency in New York. Again, more to come in 2024 as we help them help every kind of New Yorker. 

The wins are great, but we’re also incredibly proud of the range of work in our nominations. From basketballs to buses, and wind turbines to houses, we love bringing our clients ideas that are surprising and unexpected. Congratulations to all, and we look forward to doing more of the same this year.