WE OVERCOME THE ODDSCASE STUDY: RB - A YEAR TO REMEMBER
A brand new identity and a global film. In 15 days.
In a pandemic.
As challenges go, this one was pretty big. RB wanted to recognise the contribution their Safety, Quality, Regulatory & Compliance (SQRC) team had made in 2020 with the creation of a brand new identity and a celebratory film – that would feature employees from right across the globe. And this would be shown at their next townhall. In 15 days.
With no time to hang around we initially got to work on the identity, getting that signed off in the first week. Simultaneously we were also planning our global video shoot that would take us across four continents and eight different timezones interviewing 12 different employees. All done remotely from Reece’s bedroom in Kent. There was a mammoth logistical task attached to this too and involved us sourcing and sending recording equipment to every participant. Something that turned out to be far harder than just jumping on Amazon.
For three weeks it became a labour of love, and the result was an identity that united a vital team within RB’s organisation and a film that touched on the heartstrings and even made a few people shed a tear or two.
NEXT CASE STUDY:
TAKE RETAIL TO THE NEXT LEVEL
THE CAMPAIGN THAT MAPPED OUT HOW THE IT DEPARTMENT WOULD REVOLUTIONISE THE RETAIL SPACE
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