Snippets of great stuff
Employee expectations are evolving, and it’s fundamentally changing the world of work. How? Why? When? These are just some of the questions organisations want answers to. At Havas People, we have the knowledge and insight to explain what’s going on.
Every few months, alongside industry experts, we share this insight through our breakfast seminar series, Talent Bites. Open to HR professionals, each event is a fascinating dive into how you can tackle the most pressing talent and recruitment issues of today and tomorrow.
We know every candidate is different – has different aspirations, different attitudes, distinct personalities – however traditionally marketing has relied on mass marketing to get its messages across, at best it has been segmented its messaging to people with broadly the same interests.
Major changes in technology and the rise of big data have, however, created huge opportunities for recruiters to not only personalise their marketing, but increasingly to contextualise it. As a result candidates and employees can engage with employers more effectively than ever before.
Our next Talent Bites looks at this the trends leading to personalisation, its evolution and how it's impacting on recruitment today. We will also be looking at what recruitment can learn from marketing as representatives from across the Havas group talk about how major brands are personalising their marketing.