What does content marketing mean for the future of recruitment? What does talent want? What is great content? Is a job ad enough these days?
Content marketing is a well-hyped term, with great potential to attract and engage talent into your organisation. But it's often misconstrued and underutilised.
We have a panel of experienced recruitment marketers who will be sharing their views on how to leverage content marketing for recruitment. They will also share examples of how this has been applied in the market place.
We're looking forward to having an open discussion between panel members and guests.
Charu Malhotra, Global Digital Channels & Employer Brand Manager at Ferrero
Chris Le'cand-Harwood,Head of Social Media at Havas People
Chris Hughes, Head of Resourcing at the National Offender Management Service
Graeme Wright, Strategy Director at Havas People (Chair of our panel)
Stephanie Elliott, National Communications Manager (HR Directorate) at the National Offender Management Service
Nino Capparella, Media Strategy Director at Havas People