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As a modern, progressive employer, AB InBev wanted their careers website to offer a more engaging and immersive experience. One that would not only give candidates a better understanding of their organisation and the industry it operates in, but also help them determine whether they themselves were a good match for the business.


‘A Taste of AB InBev’, our Interactive, first person video-based game, takes potential candidates through a series of scenarios that mirror the kind of challenges they’d face as an employee. The choices they make along the way determine just how well they’re suited to AB InBev, while interactive hotspots at each stage activate additional features that give them a greater insight into the business.



So far, over 1,320 people in 62 countries have played ‘A Taste of AB InBev’, with candidates commenting on how its simple, intuitive user experience is not only engaging and educational, but also a lot of fun. The complex back-end scoring system has captured lots of valuable candidate data, and encouraged cross-platform sharing through social networks too.

Some 30 hires have already been made in the UK, The Netherlands, and Belgium. And now the game – which has also been featured in the Financial Times – is being used to help hire over 100 people in nine other countries across Europe.