Nottingham Trent University provided us with a challenge of designing a creative marketing solution to support their commercial lead generation direct marketing campaigns. This was to promote evaluation and in-company/continuing professional development to a commercial audience. The key objective was to support NTU’s commercial campaign themes by raising awareness of their evaluation service and in-company/CPD offering to new audiences; generating new leads for commercial activity at NTU, and ultimately generating additional commercial income for the University.
We prepared a number of creative solutions to meet the brief. The visual look clearly set out the value NTU brings to those organisations that they work with: offering not just a new perspective, but a renewed sense of purpose, a more motivated workforce and a clear direction. The eventual creative used different colours from various NTU departments to highlight the wealth of knowledge available to a potential business or organisation.
The campaign landing page received 1,931 views from campaign activity and resulted in direct enquiries to the Business Innovation team. Feedback has been very positive.
“I think the evaluation theme hit a very timely chord - I have had several approaches in the last two or three weeks on this particular theme – and while it is difficult to prove - some undoubtedly stem from the campaign.”