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​"The Student Tracker has allowed us to spot emerging trends and provided us with genuine marketing insights in the evolving higher education marketplace. My job would be considerably harder if the Tracker did not exist.''


Years running

over 2,000
16 and 17 year olds ​surveyed every year

Cycles of The Tracker - ​with reports in May & December

The Tracker is a syndicated research study monitoring changes, trends, perceptions and attitudes towards higher education. Now in its seventh year, the study researches the opinions of over 2,000 16 and 17 year olds and their parents.

The Tracker can also accommodate additional and bespoke options to tailor the programme to your needs while the complimentary end of year workshop enables clients to review, reflect on and discuss the Tracker's findings.

In the latest Cycle 17 report:

  • What influences and impacts upon the high proportion of students that change their mind about their university choices
  • How different WP students are in what they’re looking for and their decision processes
  • What prospective students and parents think about the TEF and gold silver bronze rankings
  • What may be happening that could be leading to declining applications
  • What are students perceptions of better teaching
  • How different groups of school leavers use social media differently and where/how they want to find out about a university
  • Students perceptions of Quality and Differentiation between universities
  • What’s important to students for employability

Want to find out more?

Download the Tracker brochure here (pdf, 90kb).

''The Tracker gives us early warning of emerging issues in the undergraduate market and the end-of-cycle workshop in January is a stimulating discussion of the latest marketing challenges. I always go away with lots of urgent action points for further research''



Isaac Schling, Havas People
Tel: 02070 224072