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From bespoke research through to syndicated studies to thought leadership, the Strategy and Insight team is a hub of market intelligence for us and our clients. Our insight helps develop brands and inform marketing, recruitment and engagement strategies.

We’re MRS-qualified and experienced in qualitative, quantitative, secondary and desk research. And we work on everything from one-off pieces to complex, mixed-method global insight studies.

We appreciate the strengths of traditional face-to-face groups and online surveys but mix in contemporary methods such as online groups, video diaries and social listening where that’ll add value. Our approach will be designed around your needs and budget.

See what we can do in our two specialist areas:

Higher Education Insight

Employer marketing and branding insights

We can give you the insight you need into audiences, brands and categories.


In terms of audiences, we look into applicant motivation and decision making, international audiences and those who are ‘hard to recruit’. We’ll also research stakeholder perceptions and carry out segmentation and persona development.


On the brand front we’ll handle employer brand and EVP development, plus creative and concept testing and campaign evaluation. Mystery shopping is another useful tool.


We’ll provide category insight, too, especially competitor reviews, deciphering semiotic category analysis, and labour market research.