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Our Meaningful Brands research (300,000 people’s view of 1,500 brands) told us that 60% of content created by brands is irrelevant. For us, meaningfulness is about knowing your audience - which is why we dedicate time in helping our clients understand the people they want to engage. 

 

Our dedicated software allows us to analyse the media behaviour of your target audience and monitor your brand on social media. We also have access to a panel of teenagers who give us the latest trends in social media behaviour. This all helps to define your strategy and continually assess performance.

 

Want to know more? Get in touch with the team at social.media@havaspeople.com