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we A C T on what we say
Our thoughts and insights
Talent in 2026: what’s breaking, what’s building, what’s next
2026 is set to reshape the talent landscape in profound ways. After analysing leading industry reports, we’ve identified the themes employers can’t afford to ignore. Here’s your first look at what’s breaking, what’s building and what’s coming next.
Where AI ends and Employer brand begins
AI is reshaping how organisations attract and engage talent but it doesn’t replace the human understanding at the heart of employer branding. This article explores how agencies can guide responsible AI adoption, protect authenticity, and help clients navigate the rapidly changing landscape.
Stop listening to the AI fearmongers
AI isn’t killing career websites fearmongering is. AI amplifies what already exists. It can’t create culture, emotion or connection. Your career site is still the place where intent meets impact, where candidates feel who you are.
3 L&D trends that will ease the pressure in 2026
This article explores three L&D trends shaping 2026, including human‑led AI, microlearning in the flow of work, and smarter learning design that restores meaning, momentum, and impact for modern learners.
From job hugging to belonging
Economic uncertainty has led many employees to “job hug” — staying in roles out of necessity rather than commitment. But passive retention isn’t enough. This blog explores why belonging matters, what we often get wrong, and how organisations can turn job huggers into active contributors.
Why cutting Employer Branding budgets is a false economy
Cutting employer branding budgets might seem like a quick win, but it’s a costly mistake. Discover why investing in your people-first strategy is the smartest move for long-term success.
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