Building breakthroughs togetherCASE STUDY: SAP - EMPLOYER BRANDING
helping sap leverage the power of its global evp
Helping SAP leverage the power of its global EVP
In 2019, SAP undertook a major research programme in 23 countries to create its new EVP. But an increasingly competitive market meant that despite the launch, SAP recognised the need to bring it to life in ways that would speak to the high calibre candidates they were looking for – through changing perceptions and driving engagement. A challenge we were delighted to get on board for.
We worked closely with the client to leverage the power of the ‘We Build Breakthroughs Together’ EVP. We identified ways to tell ‘two-person stories’ – exciting examples of how SAP’s people have come together to serve the world, support growth and shape tomorrow. We’ve also created toolkits that enable people across the global SAP community to leverage the power of the EVP in a consistent, compelling way.
The team at SAP has been delighted by the new creative approach to their EVP.
“Havas was an incredible partner in redefining our voice to the market, and really understood how to bring our EVP to life.” Sophie Bieber, Head of Employer Branding.
The toolkits and assets we supplied are gaining real traction internally, with big take up from SAPs employees across platforms like LinkedIn and beyond.
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