Gen Alpha Unpacked

Gen Alpha Unpacked reveals how 12–14yearolds discover information, who truly shapes their ambitions, and why university still feels like a mystery to them. If you want to reach future students earlier and more meaningfully, download this report to show you where to start.
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What's in the Report?

How Gen Alpha discovers information online

The importance of real human connection

Home as the biggest source of influence

How they think about their future

Their optimism and relaxed attitude toward planning

University as a vague and mysterious concept

What they want from universities

The opportunity for early engagement