WHO WE ARE
FEATURED CASE STUDY: WSP – FUTURE CITIES
From The Shard in London to the Fire-Breathing Dragon bridge in Japan, WSP are an engineering consultancy focused on shaping a future where society can thrive. It’s an exciting place to work with iconic projects to work on, but not too many people truly understand the influence they have on the world we live in. To attract students to their graduate programmes, we needed to raise awareness of what WSP do and what they believe.
C A S E S T U D Y : S T A N D A R D B A N K
I W A N T I N
Standard Bank is Africa’s bank. Its purpose is to drive her growth. But while a role that benefits your community, your country and your continent appeals to Africa’s GenZ, banking isn’t the sector in which they think they can do it. To counter those perceptions and attract those who hadn’t even considered a career in banking, we teamed up with an ethical sneaker brand and urged people to step forward and share what they want from a career and what they don’t. The campaign ran for four-months, across Africa and generated more graduate programme applications (and diversity of applications) than ever before.
C A S E S T U D Y : H M P P S
I F I T W A S E A S Y
This campaign for HM Prison and Probation Service aims to attract graduate-calibre candidates to its Senior Leadership Scheme. By taking ill-informed opinions from social media and putting them a the forefront of our campaign, we were able to attract those who had the opposite view. Who understood there was no easy fix, and the complexity and diversity of challenges that need to be overcome before you can turn someone’s life around.
C A S E S T U D Y : N T U
S O R R Y N O T S O R R Y
2017/18 was an exceptional year for Nottingham Trent University. So when it came to Clearing 2018, they wanted higher achievers, like themselves. NTU didn’t see Clearing as a last resort for students, but as a second choice to not settle when it comes to university. Breakups are hard so to help students let their original uni choice down gently, NTU reminded them that all they needed to say was ‘Sorry (not Sorry)’. Our bold, unapologetic campaign made noise across the country and as a result, NTU filled all of their Clearing places in just 4 days.
C A S E S T U D Y : B P
B R I G H T I D E A S
BP are driving the energy transition to a lower carbon future, yet most candidates still think of them as a traditional oil and gas corporation. To shift the perception we created ads that absorbed natural light during the day, and then slowly released that energy at night – emitting a glow in the process. It eliminated the need for a backlight, saved hundreds of hours in electricity and demonstrated the kind of smart thinking BP are after.
some of our clients
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