THE VAULT OF SECRETSCASE STUDY: MARS - DIGITAL EXPERIENCE FOR EARLY TALENT
helping us students unlock the mystery of mars
M&Ms. Snickers. Skittles. If the US student audience knew of Mars, they didn’t know them by name. And they most certainly weren’t chomping at the bit to start working for them. We needed to show them the real Mars, why they should be excited by their early talent opportunities and help them navigate their tricky internship process – online, and with $30k.
We needed a clever virtual strategy and a big idea. So, we created ‘The Vault of Secrets’. An immersive, gamified online experience that would help US students learn about Mars in a memorable way – and then encourage them to apply.
3D animation. A fun and engaging script, delivered by a larger-than-life host (the bubbly and brilliant Carmina). And a semi-live approach. We delivered a 20-minute virtual experience with no technical hiccups and 93% audience retention. Meaning not only did more US students now know Mars – they were interested in working for them too.
NEXT CASE STUDY:
LAUNCHING A PEOPLE PROMISE THAT WILL SHAPE THE FUTURE.
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