Maersk

Maersk has been working hard to change how they work and transport logistics around the world, however there is an ongoing misconception of them and the shipping industry in general. This was making it hard for them to attract talent from certain audiences – in particular tech and young people. ​

Maersk came to us having developed a new ‘Company Anthem’ to show future employees the story of the organization, but they needed help getting it in front of the right people. We needed to create a global awareness campaign that would capture the imagination of an audience that had never considered Maersk before.

The multichannel campaign, which had huge success on both Snapchat and TikTok, YouTube and various traditional digital media channel, ran for eight months, beginning November 2020 to July 2021 and exceeded all expectations.

Perhaps most impressively of all though, the number of ‘Maersk Job/Career’ related searches on Google rose a staggering 59% when comparing March 2020 to 2021. This is despite the fact that we didn’t run any Google activity.