Haleon
The Challenge
Two years before separation, our job was to create a Global EVP and EX Design blueprint for an organisation that didn’t yet exist. A highly complex challenge and an extraordinary opportunity.
The Solution
Our approach centered on human-centric design, facilitated by a community platform that engaged hundreds of global employees. We delved into their motivations, pain & gain points, and everyday experiences across the employee journey. We asked them to write postcards to their leaders to tell them what they should keep, start & stop doing. This rich understanding of employees as individuals informed our insights.
To bridge our research findings with the employee experience, we hosted workshops with our steering group using Design Thinking to inspire future-focused ideation. This effort culminated in “The Haleon Experience,” which serves as far more than a brand playbook. We also created workshops and guidance for designing EX throughout the whole organisation – wherever the ‘designer’ happened to sit. The aim was that every policy, process, and programme aligns with the promises made.
As a new company, this emphasis on evolution means that the employee experience will continue to shape itself as new talents join and the Haleon culture gains momentum.
The Results
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