CASE STUDY

Coca Cola India

A dynamic internal communications campaign for Coca-Cola India transformed a last-minute brief change into an engaging Founder’s Day experience.
Case Study: Coca Cola - Happy 138th birthday
Case Study: Coca Cola

The Challenge

Having been appointed Coca Cola India’s internal comms agency in April 2024, we have steadily redefined what internal communications look like at the company.​

Armed with big ideas and even bigger enthusiasm, our team was tasked with crafting a campaign that would boost excitement for Coca-Cola’s 138th Founder’s Day. Quite the challenge when most of the workforce is new to the brand’s extensive heritage. ​

The initial brief involved a special newspaper showcasing 31 iconic moments from Coca-Cola’s 31 years in India. But in a sudden change of heart just one day before the event, Coca-Cola swapped out the newspaper for something more dynamic. How would our team continue to deliver a campaign with real impact? And would the celebrations still be able to go ahead?

The Solution

Embracing the essence of nostalgia, we replaced the newspaper with a series of greeting cards featuring iconic Coca-Cola moments in Bollywood. These cards connected Associates with the brand’s heritage in a personal and memorable way. ​

Our campaign took place across three phases: Before, During and After. Throughout each, we stirred up the fun. First, we set the stage for a grand celebration. Then, on the day itself, we brought people together through an entire event of engaging activities. And in the days after, we delivered follow-up activities to continue the celebrations.

The Results

One thrilled client. Hundreds of engaged colleagues. Countless memories made. And a legacy stronger than ever. This was one success story that earned our India team a heartfelt thank you from Coca-Cola, some quantitative results to add to the record, and a big pat on the back from the rest of Havas People. Bravo! ​

The Impact

60%

of Associates attended the Founder's Day event

25%

of those took part in the logo evolution challenge - with 10 winning prizes

34K

impressions

9K

video views

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