CASE STUDY

Discover

We created a bold, colourful and playful video campaign to help Discover attract early tech talent by standing out from typical corporate recruitment content.

The Challenge

When it comes to engaging videos, most organisations quickly turn to user generated content, or emotive narrative based approaches that seek to pull on the heartstrings.

We decided to do something different when U.S digital bank Discover needed to attract early tech talent.

The Solution

Through research, we heard that while candidates were happy for user generated content (UGC) to be part of the mix and they wanted to hear authentic stories, they also wanted something different. Something unexpected in an otherwise corporate financial sector. Something that wasn’t bland.

So we swapped bland for colour. And playfulness. And craft.

Across a series of videos we used a bright colour palette to bring to mind warmth, and enthusiasm. An illustrative, icon-led approach worked well with our playful tone and helped set us apart.